A lesson in what not to do.
So I went and got professional photographs taken, not without a great deal of trepidation, because apparently being able to see an author's face makes her writing more approachable or appealing. I spied the photographer's bookshelf while I was at her home studio, and noticed some fantasy books. "You read fantasy?" I asked, and when she admitted that she did, told her that so did I. We got into a nice chat about our favorite authors, and then she pulled out a paranormal romance. Why, I read those too! General readerly happiness ensued.
A little later, she asked if I wouldn't mind giving specifics about what I intended to use the photos for, so that she could aim to get the right kind of look for me. This was my cue! I could have triumphantly said, "Why, I write romantic fantasy, which you happen to read! One of your photos shall reside upon my site; I'll send you the URL, and you can browse among the free stories I have posted there! Or you could even <cough> follow the links to buy my book!"
Instead I muttered something about wanting to add a human face to a business. I beat myself up in the car after the shoot.
Apparently I'm so deeply in the habit of hiding that I write romance that I don't even bring it up in situations where it's already been sanctioned. I need to do something about this reflex...