Since this is my release day, I suppose I should talk a bit more about Demon's Fall. (You can find it at Carina Press.) I'll try to discuss a specific aspect of the story, and then expand it out to a more general discussion.
Today: the title.
It started out as Gutter-wing, which I'm still fond of, but I can see how the title would lead a reader astray. When I had to come up with a list of alternatives, I coughed up:
Uncaging the Angel
Feather-fall
A Game of Souls
Angel in the City of Demons
A Kiss for the Last Coin
Wings White as Snow, Red as War
...why, yes, I was getting desperate at the end there.
We settled on Demon's Fall — for a demon who falls in love, and out of his ever-so-wicked ways. (Actually, my take on demons is that they're quite prone to human pettinesses and generosities rather being wholly given over to a particularly diabolical spirit.) And I have to say, seeing a title emblazoned on a gorgeous cover really wins you over.
Titles I have loved:
Hush, Hush (paired with a gorgeous cover)
Should We Drown in Feathered Sleep
The Knife of Never Letting Go
"Repent, Harlequin!" Said the Ticktockman
Note that these aren't necessarily romance. (I am a little saddened by how generic many romance titles are. I'm sure there's a bingo card out there with romance title keywords like "duke," "mistress," "billionaire," and such.) But they're all evocative and have a deftness of wording far beyond Stephen King's advised blunt, horror-appropriate titles of "The [insert noun]." They made me look twice at the books. Titles rarely have the visceral power of a cover, but when they work for me, they work.
Of course, a catchy title is not necessarily an appropriate one, and vice versa. Fantasy sagas in particular are prone to using made-up place or people names which are meaningless until you read the book. Accurate? Sure. But unlikely to grab a newcomer by the throat and say, "Read me. Now."